Account management

Brackets For Good

logo-brackets-for-good-2016-indianapolisBrackets For Good first entered my radar when I was on the board of nonprofit First Book Indy. Our organization had participated in the nonprofit tournament in 2014 before I joined, so as the head of our social media accounts and a lead on our public relations activities, I set to work figuring out how to best use the channels available to us to promote our standing in the tournament. When I heard Bohlsen Group was talking with Brackets For Good to be an in-kind sponsor, I shamelessly begged to be on the team.

My role on the team was client liaison and project management, so I made sure we kept on track to send deliverables on schedule and kept the client informed and in the conversation. We’ve now completed a full year as the media relations sponsor for the organization, and we managed to garner opportunities in each of the five market cities of Indianapolis, Louisville, Ann Arbor, St. Louis, and Minneapolis. That success has helped Brackets For Good launch in six new markets for the 2017 tournament.

 

Social media

The Golden Age of Charli by Jena C. Henry

charliJena originally came to me with a brand new website, a Twitter account with fewer than 100 tweets sent, and a Facebook fan page with 125 likes. In the two months we worked together, I taught her best practices for using her social accounts to publicize her book; gave her accounts new life by following and engaging with more Twitter users and liking and commenting on more fan pages; and reached out to more than a dozen bloggers to review Jena’s book or run an interview with her on their sites. Jena was off and running!

A year later, she felt she had hit a plateau at 5000 Twitter followers and 1300 Facebook fans, so she came back to me for another short-term publicity campaign. This time, we concentrated on the user interface of her blog plus advanced social concepts and tools such as Twitter chats, Facebook Live, ManageFlitter, Canva and Goodreads giveaways. I continued blogger outreach as well, reaching twenty bloggers before the campaign concluded.

 

Traditional media

The Ride, the Rose, and the Resurrection by David Stieler

9781475973075_COVER_FQA.inddDavid Stieler’s book presented a challenge as the event he centered his memoir around, while heart-wrenching, was nine years in the past, and the book had been published three years prior to the campaign.

To combat this challenge, I drilled down into the story and came up with an insurance angle that allowed me to tie David’s experience into the 2016 presidential election; an angle on motorcycle safety that tied nicely into the Labor Day timeline of the campaign, and a part of the story that had not yet been told: David’s daughter had been part of the first responder team that found her parents bloodied and broken after a hit-and-run driver smashed into their motorcycle.

Not only was I able to procure a book request from the author’s wish list, Family Life Radio, but I also brought him opportunities for television, radio, guest articles, and even interest from PEOPLE Magazine, Inside Edition, and The Washington Post.

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